Farah Martinez

Dutch designer denim company in the scale-up phase - Development & implementation of global Communication strategies to support commercial & positioning targets. - End responsible for all global communication (Europa / USA / Japan / China). - Responsible for global communications team (15 FTE) + 6 external agencies. - Draft & manage global communications budget. - Media train CEO and spokespersons from the board and design team. - Provide comprehensive and measurable report of PR results to management team.Dutch designer denim company in the scale-up phase - Development & implementation of global Communication strategies to support commercial & positioning targets. - End responsible for all global communication (Europa / USA / Japan / China). - Responsible for global communications team (15 FTE) + 6 external agencies. - Draft & manage global communications budget. - Media train CEO and spokespersons from the board and design team. - Provide comprehensive and measurable report of PR results to management team. Skills: Communications Strategy · Marketing Communications · Strategic Communications · Public Relations · celebrity collaboration · Product Launch Events · Global Teams · Agency Relationship Management · Senior Stakeholder Management · Cultural Awareness · Growth Strategies · Event Planning · Advertising · Fashion Shows · Celebrity Seeding

Family-owned conglomerate of fashion and retail brands, including Sandwich. - Supported CEO and third-generation family member to clarify company vision and communicate direction. - Managed all communications in the transition from a multi-brand, pan-European fashion company into a single brand centralized organization and its relocation to Switzerland.

Start-up organization supplying exclusive natural stone for premium architectural project. - Navigated growth from start-up to scale-up through strong brand positioning and growth strategy, shifting the company narrative from commodity supplier to aspirational value creator. - Initiated and managed global partnerships with architects, furniture makers and leading designers.

- Developed a concise and differentiating brand positioning that changed the company narrative and boosted the brand equity. - Spearheaded a conversion-driven marketing strategy that increased brand awareness, grew new business and secured customer loyalty. - Introduced a growth strategy model to profile a prospect with 80% digital and 20% offline. - Successfully managed commercial tenders resulting in an increase of A-list multinationals in the client portfolio. - Professionalized the marketing department and developed a data-driven marketing team.

• XPRIZE top-60 finalist in Carbon Removal • Liaise strategic initiatives with Private Equity Firm • Investor Relations Marketing - funding funnel / Series A + B / Roadmap to IPO • Developed and implemented a new brand positioning. • Craft conversion driven Marketing strategy in support of business growth. • Implement positioning as compass for organizational developments. • Coordinate Public Affairs to engage with public policy makers and press, build and maintain a strong reputation and find common ground with stakeholders.• XPRIZE top-60 finalist in Carbon Removal • Liaise strategic initiatives with Private Equity Firm • Investor Relations Marketing - funding funnel / Series A + B / Roadmap to IPO • Developed and implemented a new brand positioning. • Craft conversion driven Marketing strategy in support of business growth. • Implement positioning as compass for organizational developments. • Coordinate Public Affairs to engage with public policy makers and press, build and maintain a strong reputation and find common ground with stakeholders.

Dubai Government Excellence Program assessor. Assessed the Communication department and Customer Excellence department of a Government entity in Dubai.

The Mouna Mix Foundation aims to connect people with different cultural backgrounds in the Netherlands through dance, theater and music. We move on different stages, ranging from theaters to schools, meeting rooms, community centers and festivals.

Member of the Social & Economic Council Top Women (SER Topvrouwen). It's an honor to be part of this community of female leaders dedicated to accelerating diversity in business and driving change.

Get me on board as your Fractional Chief Marketing Officer (CMO) and benefit from: - My experience in building future proof brands with a dynamic balance between profit and purpose. Creating value for the organization and society. - A new era executive-model that keeps your payroll light and allows you to maintain cost flexibility. - A marketing strategy that guides brand positioning, drives revenue growth, and ensures your organization’s messaging is clear and effective. I leave no room for marketing fluff and vanity metrics – only concrete business results.

Actienetwerk Gas Terug is an initiative focused on reducing gas consumption through collaborative efforts and innovative solutions. It brings together various stakeholders, including businesses, organizations, and government entities, to work towards the common goal of decreasing reliance on gas energy. Through its coordinated approach, Actienetwerk Gas Terug aims to promote sustainable energy practices and contribute to a more environmentally conscious future.

Project scope: Employer Brand Positioning Conversion-Driven Recruitment Marketing On-the-Job Training for the Recruitment Team