Better AI starts with better Human Intelligence
We believe AI will be part of every company.
We also believe every company will need experts in the loop: people who can work with AI, challenge AI and improve AI.
10x exists to make that human intelligence accessible.
We’ve founded 10x to make a difference; for talent and for companies a like.
Focus on outcomes
We’ve founded 10x to make a difference; for talent and for companies a like.
Most people talk: we do things.
They plan: we achieve.
They hesitate: we move ahead.
Angelique Schouten & Anton Zhelyazkov — Founders 10x.Team
OUR COMPASS
Our Values
Values. Not something you just write down once and present on a flashy slide. They are our compass for running 10x and guide our actions. We are a modern tech savvy company with a people-first approach.
COMMITTED
(TECH)SAVVY
EXCELLENCE
DELIVERING HAPPINESS
What we do : Asses. Train. Activate.
Assess
We help companies and professionals understand where they stand in AI.
Train
We help people build AI fluency; and learn how to improve AI systems.
Activate
We connect AI labs and companies with verified European experts-in-the-loop.
- Experts who can evaluate models.
- Train teams.
- Create feedback.
- Spot what is wrong.
- And define what good looks like.
Why Europe
Trust matters.
AI work touches sensitive data, regulated domains, customer context and company knowledge.
10x is European by design, with verified professionals, GDPR-conscious workflows and an eIDAS2-ready trust layer.
Because the future of AI needs more than intelligence.
It needs trust.
What we are building
We are building the human intelligence layer for AI.
A place where experts can prove their capability.
Companies can train their people.
AI labs can access real domain judgment.
And AI systems can learn from people who know what good looks like.
Not crowdsourced labor.
Not anonymous task work.
Verified human intelligence.
Why are we doing this
Vision
A world where trusted AI is shared, understood and improved by people with real expertise, supercharging people.
Mission
To increase AI fluency and activate verified human intelligence so companies can work better with AI; and AI can learn from people who know what good looks like.
Our Brandname and logo
What’s in a name? 10x.Team… Why this name? We get that question a lot. Our name is based on the concept of the 10x software developer: A 10x developer is an individual who is thought to be as productive as 10 others in their field12. They complete tasks and write code at a much higher level of efficiency compared to their peers. 10x-ers are professionals and executives who are 10x better, more creative, faster, or whatever skill you need to deliver you 10x outcomes.
Our Pattern
At 10x, we know we’re part of something greater. Together, we create a powerful impact. That’s why we’ve crafted our unique fabric which spells the word ‘team’ to represent us: our 10x-ers, our customers, and ourselves. Let’s celebrate the difference we can make!
Better AI starts with People.
Let AI do more; without losing the human judgment that makes it work.
10x helps companies train people, guide AI systems, and activate verified experts-in-the-loop.
Meet our team
At 10x, we’re all about our 10x-ers and their companies, serving up results that are off the charts. Think of us as a dream team of seasoned founders, unicorn wranglers, and go-getters, all laser-focused on making a real splash. Meet us in a more personal way.
