Carla Martinez Sagastume
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About Freelancer
Carla Martinez Sagastume is a seasoned professional with over a decade of experience in HR, Marketing, and Communications. She excels in roles such as consultant, Marketing Specialist, Project Manager, Strategy Specialist, Marketing Manager, and Entrepreneur. Her expertise spans industries including Book Publishing, Marketing Services, Education, Blogs, and Hospitality.
Carla operates on a global scale, with active involvement in Belize, The Netherlands, Switzerland, Mexico, El Salvador, and the United States. Fluent in Dutch, English, German, and Spanish, she seamlessly navigates diverse cultures.
Carla is adept at working with companies in all stages, from startups to corporates, bringing strategic insights and innovative solutions to drive success.
Education
Work & Experience
Ensuring everything was prepared for filming; troubleshooting issues with regards to contracts, script revisions. Obtaining filming permits for shoots.
Talent scouting and casting of models for the different productions that were made by the company. In charge of selecting and allotting programs that would go on air at the TV Station. Assistance to Management in any task required.
Responsible of resolving service problems by clarifying customer complaints and assisting customers in making new reservations and navigating the site.
Responsible of writing a weekly column providing advice for students in the student section, The Studentground
Planned, budgeted and managed multiple events that Scribe hosted and/or participated in. Created content for campaigns via CRM systems and social media. Managed lead inflows, translation of collateral and coordinated traveling arrangements for the team.
• Lead Generation: Creation, coordination and execution of thought leadership campaigns with industry experts (whitepapers & webinars). • Content and Promotional Assets Creation: emails, advertising banners, blogs, and social media posts. Video creation. This included script-writing to video editing of demos, promotional videos and webinars. • Maintaining website: update of blogs, customer success stories and webinars. • Lead Generation: Creation, coordination and execution of thought leadership campaigns with industry experts (whitepapers & webinars). • Content and Promotional Assets Creation: emails, advertising banners, blogs, and social media posts. Video creation. This included script-writing to video editing of demos, promotional videos and webinars. • Maintaining website: update of blogs, customer success stories and webinars.
• Project Manager of 2-book deal with Forbes: including contract negotiation, content coordination and campaign management with Forbes team and other relevant stakeholders. First book (Monkey Money Mind) included visiting The Gorilla Organization's projects in Uganda and Rwanda, as they are the recipients of all book's profits. • Internal Communications: creation of new employees onboarding program, creation and roll-out of marketing-related internal announcements across offices (Amsterdam, Barcelona and London), wiki pages with marketing-related tutorials and company's community management by creation and execution of internal rituals. • Brand guardianship: including alignment with external agencies, company-wide roll-out of Office templates and Ohpen branding on sponsorships. • Content creation: news items for website and posts for company's social media.
- Brand Management - Brand guardian in charge of rebranding from Exset Labs to SecuredNow - Event Management - In charge of launching its FORMER website for SecuredNow - Strategic Alliances Management and communications - Content Management
Heartfelt storyteller. Conceptual marketeer. Devoted project manager. I can help you create a premium experience between your brand and your audience so that they will connect with your story.
Employer Branding Consultant CLEVR · FreelanceCLEVR · Freelance Sep 2021 - Present · 2 yrs 8 mosSep 2021 - Present · 2 yrs 8 mos NetherlandsNetherlands Helping to optimize Employer Branding activities, including internal brand guardianship, New Employee Onboarding program, creating internal wiki tutorials for talent acquisition, enhancing and copyediting vacancies and creating social media activities for recruitment.
